A title is required for all listings.
A listing's title summarizes what the item is and is displayed on all pages (e.g., View Item page, search results, etc.)
A listing title should have the intent of drawing the attention of potential buyers interested in that type of item.
Argument: Item.Title
Maximum length: 80 characters
Subtitle
For an additional fee, sellers can include a subtitle which is also displayed on the View Item page and in search results. Refer to Selling fees: Fees for optional listing upgrades for additional information.
Argument: Item.SubTitle
Maximum length: 55 characters