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POST/ad_campaign/{campaign_id}/ad/{ad_id}/update_bid

This method updates the bid percentage (also known as the "ad rate") for the specified ad in the specified campaign.

In the request, supply the campaign_id and ad_id as path parameters, and supply the new bidPercentage value in the payload of the call.

Call getCampaigns to retrieve a seller's current campaign IDs and call getAds to get their ad IDs.

Note: This method only applies to the Cost Per Sale (CPS) funding model; it does not apply to the Cost Per Click (CPC) funding model. See Funding Models in the Promoted Listings Playbook for more information.

Input

Resource URI

POST https://api.ebay.com/sell/marketing/v1/ad_campaign/{campaign_id}/ad/{ad_id}/update_bid

This method is supported in Sandbox environment. To access the endpoint, just replace the api.ebay.com root URI with api.sandbox.ebay.com

URI parameters

ParameterTypeDescription
campaign_idstringThis path parameter specifies the unique eBay-assigned identifier of the ad campaign associated with the ad being updated.

Use the getCampaigns method to retrieve campaign IDs.

Occurrence: Required

ad_idstringThis path parameter specifies the unique identifier of the ad for which the bid percentage is being updated.

Use the getAds method to retrieve ad IDs.

Occurrence: Required

HTTP request headers

All requests made to eBay REST operations require you to provide the Authorization HTTP header for authentication authorization.

The table below shows additional HTTP request headers that are either required, conditionally required, or strongly recommended for this method. Other standard HTTP request headers- opens rest request components page (not in this table) can also be used, but they are optional.

HeaderTypeDescription
Content-TypestringThis header indicates the format of the request body provided by the client. Its value should be set to application/json.

For more information, refer to HTTP request headers.

Occurrence: Required

OAuth scope

This request requires an access token created with the authorization code grant flow, using one or more scopes from the following list (please check your Application Keys page for a list of OAuth scopes available to your application):

https://api.ebay.com/oauth/api_scope/sell.marketing

See OAuth access tokens for more information.

Request payload

Copy complete valid JSON to clipboard

Request fields

Input container/fieldTypeDescription
bidPercentagestring

The updated bid percentage value for the specified ad in the specified campaign. The bid percentage (also known as the ad rate) is a user-defined value which sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.

The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.

The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.

The bidPercentage is a single precision value that is guided by the following rules:

  • These values are valid:
       4.1,    5.0,    5.5, ...
  • These values are not valid:
       0.01,    10.75,    99.99,
       and so on.

Note: This field has a minimum value of 2.0 and a maximum value of 100.0.

Occurrence: Required

Output

HTTP response headers

This call has no response headers.

Response payload

This call has no payload.

Response fields

This call has no field definitions.

HTTP status codes

This call can return one of the following HTTP status codes. For an overview of the status codes, see HTTP status codes in Using eBay RESTful APIs.

StatusMeaning
204No content
400Bad Request
404Not Found
409Business error
500Internal Server error

Error codes

For more on errors, plus the codes of other common errors, see Handling errors.

CodeDomainCategoryMeaning
35001API_MARKETINGAPPLICATIONThere was a problem with an eBay internal system or process. Contact eBay Developer Technical Support for assistance.
35002API_MARKETINGAPPLICATIONInternal error. Please wait a few minutes and try the call again.
35007API_MARKETINGREQUESTThe 'bidPercentage' {bidPercentage} is not valid. The bid percentage should be a single precision value. Minimum value: {minBidPercent} , Maximum value:{maxBidPercent}.
35035API_MARKETINGREQUESTThe campaign with campaign id {campaign_id} has ended.
35044API_MARKETINGREQUESTNo Ad found for 'ad_id' {ad_id}. Please correct the 'ad_id' and try again.
35045API_MARKETINGREQUESTNo campaign found for campaign id {campaign_id}.
35048API_MARKETINGREQUESTThe listing ID {listingId} is invalid or has ended.
35052API_MARKETINGBUSINESSThe category {categoryId} is not supported by the Promoted Listing service for multi-quantity listings.
35058API_MARKETINGBUSINESSThe listing ID {listingId} is not a fixed price item. This is a requirement for a promoted listing.
35059API_MARKETINGBUSINESSThe listing ID {listingId} is not a multi-quantity item. This is a requirement for a promoted listing.
35061API_MARKETINGBUSINESSThe campaign with 'campaign_id' {campaign_id} is being synced to match the specifications of the campaign. Please wait a few minutes and try the call again.
35063API_MARKETINGBUSINESSThe campaign with 'campaign_id' {campaign_id} is ending soon. No update operations are allowed on this campaign until it ends.
35064API_MARKETINGBUSINESSThis operation is only supported for key based campaigns.
35075API_MARKETINGBUSINESSThe category {categoryId} is not supported by the Promoted Listing service for single-quantity listings.
35077API_MARKETINGBUSINESSTo use Promoted Listings, you need to improve your seller level to Top Rated or Above Standard and have enough recent sales activity.
35078API_MARKETINGBUSINESSTo gain access to Promoted Listings, you must be in good standing with recent sales activity.
35089API_MARKETINGBUSINESSWe are currently testing a premium ads product with a small invite-only group. We will share more information when we are ready to expand.
35113API_MARKETINGBUSINESSThis operation is not supported when selected adRateStratergy is DYNAMIC for the campaign.
35113API_MARKETINGBUSINESSThis operation is not supported when selected adRateStratergy is DYNAMIC for the campaign.
36101API_MARKETINGREQUESTThis functionality is not supported for the CPC funding model.

Warnings

This call has no warnings.

Samples

New to making API calls? Please see Making a Call.

Note: Identifiers, such as order IDs or user IDs, and personal data in these samples might be anonymized or may no longer be active on eBay. If necessary, substitute current, relevant eBay data in your requests.

Sample 1: Update the Bid Percentage

This sample updates the bid percentage for the specified ad to 11 percent.

Input

The inputs for this sample are bidPercentage and the campaign_id and ad_idas URI parameters.

POSThttps://api.ebay.com/sell/marketing/v1/ad_campaign/1********4/ad/1********4/update_bid

Output

A successful call returns the HTTP status code 204 No content. This method has no response payload.

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