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This type defines the fields for the create ad request.

Type that uses CreateAdRequest


Calls that use CreateAdRequest


A unique eBay-assigned identifier for an ad group in a campaign that uses the Cost Per Click (CPC) funding model.

Use the getAdGroups method to retrieve the ad group IDs for a seller.

Note: This field is required for manual targeting campaign using the Cost Per Click (CPC) funding model.
The user-defined bid percentage (also known as the ad rate) sets the level that eBay increases the visibility in search results for the associated listing. The higher the bidPercentage value, the more eBay promotes the listing.

Required if the campaign's funding model is Cost Per Sale (CPS).

The value specified here is also used to calculate the Promoted Listings fee. This percentage value is multiplied by the final sales price to determine the fee.

The Promoted Listings fee is determined at the time the transaction completes and the seller is assessed the fee only when an item sells through a Promoted Listings ad campaign.

The bidPercentage is a single precision value that is guided by the following rules:
  • These values are valid:
       4.1,   5.0,    5.5, ...
  • These values are not valid:
       0.01,    10.75,    99.99,
       and so on.

If a bid percentage is not provided for an ad, eBay uses the default bid percentage of the associated campaign.

Note: This field has a minimum value of 2.0 and a maximum value of 100.0.
A unique identifier of an eBay listing.